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EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand

EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand

FromOn Brand with ALF & Rory Sutherland


EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand

FromOn Brand with ALF & Rory Sutherland

ratings:
Length:
56 minutes
Released:
Apr 10, 2024
Format:
Podcast episode

Description

Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level since the merger. Rory quizzes Christian about the focus of EE’s service with four areas addressed, Home, Game, Work and Learn. He also asks why, after a decade, they have stopped using Kevin Bacon in vision on their commercials. He’s still doing the voice overs. Hosted on Acast. See acast.com/privacy for more information.
Released:
Apr 10, 2024
Format:
Podcast episode

Titles in the series (47)

The monthly podcast, from ALF Insight, that brings together big names from the world of advertising, marketing and media to dissect and debate success, ingenuity and the future opportunities for the industries. Hosted by Vice Chairman of Ogilvy UK, Rory Sutherland.Produced by Ultimate Sound & Vision. With Meeting Owl. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.