61 min listen
EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand
EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand
ratings:
Length:
56 minutes
Released:
Apr 10, 2024
Format:
Podcast episode
Description
Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level since the merger. Rory quizzes Christian about the focus of EE’s service with four areas addressed, Home, Game, Work and Learn. He also asks why, after a decade, they have stopped using Kevin Bacon in vision on their commercials. He’s still doing the voice overs. Hosted on Acast. See acast.com/privacy for more information.
Released:
Apr 10, 2024
Format:
Podcast episode
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