61 min listen
NBCUniversal's Yusuf Chuku talks content with Rory
NBCUniversal's Yusuf Chuku talks content with Rory
ratings:
Length:
56 minutes
Released:
Dec 13, 2023
Format:
Podcast episode
Description
Yusuf Chuku is Executive Vice President, Strategic Planning & Commercial Impact at NBC Universal. The guys explore how clients can best tap into the content-audience relationship and discuss partnerships, storytelling, branded content and the constant pressure to innovate and stay relevant to audiences. Fandemoniums? How does NBC Universal grow and access fandoms? Yusuf also responds to our regular Top Two Challenges - what is the biggest advertising challenge for global television & media companies? And what is the most pressing challenge for NBC Universal? If you want to do business with the UK’s leading brands Request an ALF Insight demo.Now you can nominate your business development heroes and attend the ALF Awards 2024 click here. Hosted on Acast. See acast.com/privacy for more information.
Released:
Dec 13, 2023
Format:
Podcast episode
Titles in the series (47)
Being a challenger brand: Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has c... by On Brand with ALF & Rory Sutherland