61 min listen
Harnessing the TikTok Boom
ratings:
Length:
45 minutes
Released:
Apr 12, 2023
Format:
Podcast episode
Description
Rory Sutherland is joined by Khartoon Weiss, Global Head of Agency & Accounts at TikTok.Since launching in 2016, TikTok has seen a meteoric rise to success, currently boasting 1.2 billion monthly users across the globe. Rory and Khartoon discuss the unique elements of the platform that make it so appealing and examine how brands can harness the existing creativity and community to engage users and achieve the ultimate goal of marketing - changing behaviour. Plus in our 'Top Two Challenges' feature, Khartoon shares her thoughts on the biggest hurdles facing both TikTok and social media in general.If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
Released:
Apr 12, 2023
Format:
Podcast episode
Titles in the series (47)
Being a challenger brand: Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has c... by On Brand with ALF & Rory Sutherland