Today on the Lab Coat Agents Podcast, Jeff and Tristan will share an interview with London Lazerson; Heis a TikTok and Social Media influencer with a HUGE following of over 8.5 million on TikTok and over 600 million views just in 2021. He gives great advice on how to get started on TikTok; You don’t want to miss it!   London is hitting up to 9 million followers on TikTok. Tristan asks him how he went from just under 4 million to here within less than a year? London got 1.5 million followers in thirty days. He explains the grind that allowed to achieve it. Ever wonder what the ROI is on TikTok? What is the opportunity? London discusses the creator fund versus bigger monetization. If you’re a small business with not much marketing budget, London has advice for you, too. Big businesses need help on Social and are looking for it! Lots of ideas but not sure where to start? London weighs in his advice for posting and figuring out what works for you and the algorithm. London is testing to find the next viral trend. How does he do it? How do you manage burnout when it comes to constantly creating? What does structure look like? Tristan asks how London shoots content two days a week and how he handles posting. London makes recommendations for what to use for video editing and how to do it. Jeff mentions Business Video School, a sponsor to this podcast, who teaches editing skills that you need for Social. For a real estate agent, who wants to start making videos to get their name out there, should it be a separate account or their same personal account? For the biggest brands nowadays it’s more about the founder or the president because people want that personal feel. London shares that once you’re willing to market you have to be willing to cold DM. He explains his success in that area. In scheduling, how do you guard against lacking passion? Is TikTok experiencing a temporary high or will it remain a popular lucrative platform in the future? London shares stats about TikTok that highlight where the opportunity is. Everybody wants to consume TikTok and it bleeds everywhere, that speaks levels to  what TikTok has done to change culture.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor)   London Lazerson: https://www.TikTok.com/@londonlaz? https://bio.link/londonlaz/ https://www.instagram.com/londonlaz/ https://www.facebook.com/london.lazerson https://twitter.com/londonlaz https://www.linkedin.com/in/londonlazerson/