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These stats might shock you: comparing attention span across social media platforms

These stats might shock you: comparing attention span across social media platforms

FromBrand Meet Creator


These stats might shock you: comparing attention span across social media platforms

FromBrand Meet Creator

ratings:
Length:
20 minutes
Released:
Jun 30, 2022
Format:
Podcast episode

Description

In a modern world, your attention is the most valuable commodity. Which platform will reign supreme? We all have guesses, but you might be shocked by these rankings. We explore how these numbers compare and factors that effect our viewing.Timestamps:
[0:32] Social media fighting for our attention.
[2:24] How is TikTok getting the most hours of views?
[5:03] TikTok not being accessible for buying.
[8:05] Instagram discovery and Instagram as a landing page.
[10:03] Can people still fully pay attention to things?
[14:52] Instagram shows you things that you mention once.
[15:38] Content vs ads: how Insta and TikTok do them.
[18:32] Takeaways.
--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Released:
Jun 30, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.