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Affiliate Marketing: the good, the bad, & the illogical

Affiliate Marketing: the good, the bad, & the illogical

FromBrand Meet Creator


Affiliate Marketing: the good, the bad, & the illogical

FromBrand Meet Creator

ratings:
Length:
25 minutes
Released:
Apr 12, 2022
Format:
Podcast episode

Description

Sonia and Harley work through their thoughts, feelings and deep concerns about affiliate marketing from the Brand & Creator perspective: when it makes sense (and doesn't), how many is too many (and how long do you give each), and what products actually make SENSE in a commission based model.Resources:Upstarter Podcast Network:www.upstarterpods.comInstagram: Upstarter Podcast NetworkTimestamps:
[1:44] Harley's story about an influencer getting underpaid. 
[3:14] Sonia's story about an influencer charging too much.
[5:24] Affiliate marketing - the different types.
[6:31] Adding in a fixed rate for influencers.
[12:43] How often do we need to be using affiliate links? 
[16:20] You have to be in it for the long haul.
[20:09] The price of the product - what is the sweet spot for brands and creators?
--LINKS:Find Harley:IG: @theharleyjordanWebsite: https://www.theharleyjordan.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/Follow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Released:
Apr 12, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.