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    Is it time to niche down OR should you be expanding?!

    Is it time to niche down OR should you be expanding?!

    FromBrand Meet Creator

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    Is it time to niche down OR should you be expanding?!

    FromBrand Meet Creator

    ratings:
    Length:
    19 minutes
    Released:
    Jul 7, 2022
    Format:
    Podcast episode

    Description

    How niched down is TOO niched down? We know that lifestyle isn't a niche so let's dive into how you can be the complex, multifaceted gal that your audience truly *gets* while still optimizing for growth & monetization. Creators Referenced:@TheSerenaGoh@AgeoramaTimestamps:
    [0:26] Niche and indicators that you are ready to move out of your niche.
    [4:31] Do your niches intersect? They should.
    [6:30] Hyper-niches make it hard to get partnerships.
    [9:42] How do you find what is adjacent to your niche?
    [16:19] Big takeaways.
    --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
    Released:
    Jul 7, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.