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What do Ashland Hard Seltzer & NUDESTIX have in common? Influencers as Stockholders & Investors

What do Ashland Hard Seltzer & NUDESTIX have in common? Influencers as Stockholders & Investors

FromBrand Meet Creator


What do Ashland Hard Seltzer & NUDESTIX have in common? Influencers as Stockholders & Investors

FromBrand Meet Creator

ratings:
Length:
23 minutes
Released:
Aug 4, 2022
Format:
Podcast episode

Description

Sonia and Harley dive into a new model that has been floating around the influencer marketing space lately: the premise of influencers taking equity in the company rather than upfront pay. When is this a valid option? What do you need to consider if this is offered? And really, how big does your account need to be for this to make sense?Creators Mentioned:Hitha Palepu @hithapalepuHalley Elefante @thesaltyblondeTimestamps:
[0:43] If you like it, like it.
[2:16] Influencers as investors. 
[6:15] The 200k follower influencer.
[9:20] Brand partnerships on the side.
[11:12] Companies and connections and selling to influencers.
[15:28] Sponsorships in your salary range.
[18:29] Being the face of the brand.
[20:33] Takeaways.
--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Released:
Aug 4, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.