25 min listen
What do Ashland Hard Seltzer & NUDESTIX have in common? Influencers as Stockholders & Investors
What do Ashland Hard Seltzer & NUDESTIX have in common? Influencers as Stockholders & Investors
ratings:
Length:
23 minutes
Released:
Aug 4, 2022
Format:
Podcast episode
Description
Sonia and Harley dive into a new model that has been floating around the influencer marketing space lately: the premise of influencers taking equity in the company rather than upfront pay. When is this a valid option? What do you need to consider if this is offered? And really, how big does your account need to be for this to make sense?Creators Mentioned:Hitha Palepu @hithapalepuHalley Elefante @thesaltyblondeTimestamps:
[0:43] If you like it, like it.
[2:16] Influencers as investors.
[6:15] The 200k follower influencer.
[9:20] Brand partnerships on the side.
[11:12] Companies and connections and selling to influencers.
[15:28] Sponsorships in your salary range.
[18:29] Being the face of the brand.
[20:33] Takeaways.
--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
[0:43] If you like it, like it.
[2:16] Influencers as investors.
[6:15] The 200k follower influencer.
[9:20] Brand partnerships on the side.
[11:12] Companies and connections and selling to influencers.
[15:28] Sponsorships in your salary range.
[18:29] Being the face of the brand.
[20:33] Takeaways.
--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Released:
Aug 4, 2022
Format:
Podcast episode
Titles in the series (100)
How much does niche matter? What brands are REALLY looking for in your content: Sonia Elyss joins the Brand Meet Creator table to build on our niche discussion. Do brands care if you have a strong niche & specialty? Is influencer marketing still cost effective as engagement on all platforms plummets? Sonia spills the deets of how det by Brand Meet Creator