Licensing is a partnership. You can pay as much as you want to get those licenses, but there’s no point if you’re losing money. How can you make the partnership a win-win for you and the companies you work with?In this episode, Jordan West and Yanal Dhailieh talk about what it takes to have incredible partnerships with licensing partners and how to create a win-win relationship with them.Listen and learn in this episode!Key takeaways from this episode:If you want to get a license for a particular brand, reach out to their licensing team or product teams, and start building the relationship.Focus on branding and building a community first.You have to understand who you want to reach out to and partner with to get your foot in the door.Find out how you’ll make brands excited to work with you and why you should be working together.Create as much content as possible.Continue creating products that you are passionate about and find people that align perfectly.Recommended Tool:  Archivehttps://archive.com/Recommended Podcasts: https://www.triplewhale.com/podcastsToday’s GuestYanal Dhailieh is the founder of Peace Collective, a lifestyle apparel brand that allows individuals to show pride in who they are and where they come from.Connect and learn more about Yanal Dhailieh and Peace Collective here:Instagram: https://www.instagram.com/therealyd/?hl=en Twitter: https://mobile.twitter.com/yanaldhailiehWebsite: https://www.peace-collective.com/Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required. Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast