After spending eight years working in the creator economy, Kayley Reed realized the gaps she was working around wouldn’t go away on their own. That’s when she decided it was time to build a solution and began working on norm., a unique tech resource for influencers. In this episode, we catch up with Kayley about how the needs of the creator economy have been drastically changing over the last few years. We dive into the growth her influencer marketing agency, Hermana, has seen, how brand partnerships have changed, the best social platforms to grow on today and what influencers and brands can expect from her new company, norm. As someone who has worked on every side of influencer marketing, Kayley is extremely knowledgeable on what it takes to turn content into profit for both creators and businesses.Shop Waves Social merch: https://www.wavessocialpodcast.com/merch Show Notes:We’re celebrating Arcade Studios’ 4th birthday! Reminiscing up on some of the big changes we’ve made over the years. Catching up with Kayley and the growth of her influencer marketing agency, Hermana. What has the transition from acting as an agent to managing a team and starting a tech company been like for Kayley?How to let go of the tasks you love to do as you grow your business and move into a management role. How has the relationship between brands and influencers changed over the last few years?Exploring the new ways content creators are monetizing their platforms. The different services Hermana offers that makes them stand out from a traditional talent management company.How can up and coming creators get noticed by agencies?How important is it to define a niche with your content?Is TikTok still the place to go for quick growth? How to run a brand page on TikTok. Should every brand be on TikTok?Discussing the major pain points Kayley has seen in her 8+ years in the creator economy. How is she working to solve problems influencers face?What is norm. and what problems does it solve?What are some future plans for norm.?What has raising venture capital been like?How has Kayley kept Hermana going while building norm.?The best career advice Kayley’s been given. Finally, who is Kayley seeing make waves online?Discussed in this episode:Kayley’s Instagram: @kayley.e.rKayley’s TikTok: @itsactuallykayleyNorm.ai: https://www.itsnorm.ai/ Hermana Agency: https://www.hermanaagency.com/ Karly’s Instagram: @yourgirlkarlyWaves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade.BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts   Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.