We’re switching it up today and Mike Payne, co-host of Waves Social Podcast and Partner at Arcade Studios, is in the hot seat and fielding questions from Mitzi. Mike has been a leader in branding and marketing for over 10 years now, and has held client-facing agency roles for 8 of those. In this episode, Mike sheds some light onto his sales and client management experiences, and how he’s curated these learnings into his current perspective on business development and customer relationships. Over the past decade, Mike has come to realize that the best approach to sales is less about convincing a customer of their need for a product, and more about first defining your niche expertise, establishing yourself in a position of leadership, and then helping clients identify creative solutions to the problems they’re facing.BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts   Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.