Katherine “Kat” Andrikopoulos joins us for an enlightening conversation about the ins and outs of digital marketing. A performance and brand marketing expert and the self-proclaimed “Beyoncé of Digital Marketing,” Kat has been the brains behind the paid ad strategies of prominent brands such as Joe Fresh, Loblaws, and Garnier. In addition to her impressive digital marketing accolades, she is passionate about giving back, and does so through a women’s event called Filling the Gap where she helped raise nearly $500,000 towards Alzheimers Society. In this episode, Kat talks about where her love of advertising and marketing began, and how she attacks paid online strategies. We dive into key tools for digital marketing, the pros and cons of various platforms, and the tricky balance between demand generation and capture. Kat gives tons of advice for both new and established brands, highlighting the importance of thorough research and planning before establishing the budget and going live.BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts   Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.