ATTN: Black Friday is the biggest shopping day of the year! That’s right, Black Friday and Cyber Monday are what we call “the most wonderful time of the year” for ecommerce brands because customers are ready and willing to exchange their hard-earned dollars for the products you’re selling. The only downside: attention and conversions during the BFCM weekend come at a premium. Everyone who’s anyone is advertising, but we still believe that this is a great time to throw your hat in the ring, acquire new customers, and generate sales. After running Black Friday ad campaigns for years, we’ve put together some best practices, streamlined strategies, and pro tips that we believe will help maximize returns for any ecommerce brand during the BFCM weekend. In this episode, we lay out a step-by-step plan that advertisers can follow to create a paid social plan that actually converts. In the past, we’ve seen ecommerce clients achieve as high as 20-30x return on ad spend (ROAS) using these tactics and we’re confident that it can help you maximize revenue from your ad dollars. BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts   Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.