This episode is a treat both in terms of topic and guest.  I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies - Holiday Sales.     For most eComm companies the Holiday season will determine whether you have a good year or a not so good year.  For some companies every day of holiday sales is the equivalent of a week or two the rest of the year. Having a great holiday season requires planning, attention to detail and some creativity.     I see things lining up for most eCommerce companies to break sales records this Holiday.  Will you be one of them?   Here’s a look at what we cover: Getting Your Google Ad Campaigns Ready - getting your search, shopping and brand campaigns ready to “make hay” this holiday season.   Getting Your YouTube Ads Ready - Do you have remarketing in place?  Are you capitalizing on your competition? Do you have a unique holiday message?  All of this and more is important to maximize YouTube results. Getting Your Amazon Ads Ready - Amazon is poised to CRUSH IT this holiday season.  Are your ad campaigns ready? Getting Your Email Marketing in Place - Email marketing could be your x-factor this holiday.  Remember to segment and remember the rule of 3! Planning your promotions - Get your promo calendar finished now! Staying on Top of Everything - We talk about ways to stay on top of everything and make sure nothing is missed this holiday season.     Here’s to making Holiday 2018 your best ever...