Today I’m excited to welcome back my business partner and the co-founder of OMG Commerce - Chris Brewer.  Chris Brewer is a seasoned entrepreneur who’s successfully started and sold multiple businesses in the advertising and marketing space.  In 2010 he and I started OMG Commerce. Since then we’ve consulted with, partnered with and provided agency services for HUNDREDS of eCommerce stores.  We’ve seen nearly everything - the good, the bad, and the ugly of eCommerce.  In this episode, we break down the biggest X Factors of success from our perspective as we’ve observed a lot of winners and a lot of, um….not so much winners.  Hopefully, you have as much fun listening as we did recording this...  Here’s a quick look at what we cover:  The importance of Lifetime Value of a Customer (LTV) and how to    measure it and cultivate it. Why businesses that are too “romantic” about their own ideas are destined to struggle. How the best eCommerce stores think about and leverage Amazon Pop Quiz - Chris lays out his top eCommerce metrics and give you the ability to rate yourself on how well you know your core numbers. A big mistake eCommerce store owners make when looking for an agency How to start on a new traffic source Plus much more!   As always, we’d love your feedback on iTunes.