39 min listen
Episode 208 - Lessons Learned from Building and Selling a Multimillion Dollar Brand
Episode 208 - Lessons Learned from Building and Selling a Multimillion Dollar Brand
ratings:
Length:
45 minutes
Released:
Oct 5, 2022
Format:
Podcast episode
Description
Dr. Travis Zigler knows a thing or two about the entrepreneur’s journey. Sometimes the path you end up taking as an entrepreneur is NOT the path you had in mind when you set out. Travis and his wife, Jenna, are both optometrists by trade, but they had an itch to build an eCommerce business. They started with sunglasses, then landed with a dry eye product, but what began as a product-focused company shifted to a customer-focused business. Here’s a look at what we cover: How to cultivate raving fans. How Travis and Jenna shifted from selling plastic to serving a person. How and why they built a YouTube channel. How they almost sold the business for nothing but then turned things around. His most important lessons from success and failure.
Released:
Oct 5, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 6 - Mastering Conversion Rate Optimization with Kurt Elster of Ethercycle by eCommerce Evolution