When you think about starting a business, what images come to mind? For many people, they might picture having more freedom, working with folks they love or even setting their own hours. While these can all be truthful scenarios, fully understanding what goes into running a profitable service-based business often goes a lot deeper. Running your own business should allow you to create the best version of yourself, which involves building the appropriate systems to support you and seeking feedback to overcome challenges in our own development.  Whether youre a business owner or thinking about starting a business, this episode is for you! Today, Arlene covers the lessons she has learned during these years in business - the things she has realized throughout the process, how her business model has progessed over time, how to figure out the changes you need to make in order to grow, why clarity is key when it comes to developing your offers, the joys and the pains, and more! Don't forget to tune into episode 12 where Arlene and Dr. Deepali Palta talk about women building a career in STEM, . Find the episode here. In this episode, we cover:-Differences between creating a job for yourself and being an entrepreneur.-Developing metrics that matter for your business.-Being productive vs. being busy.-How to make time to work on your business, not just in it.-The importance of seeing things from your clients perspective.-Reasons to focus on one service offer. Resources and links mentioned in this episode:-Arlene's book, You Deserve To Love Your Job is now available in paperback and Kindle. Get your copy here!-Join the Crew - Arlene's private email group where she shares tips, resources, freebies, and more to help you love your work and enjoy your life. -Subscribe to Arlene's Youtube channel here!-Check out the merch here!-The books Arlene mentions in this episode are: The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business by Michael E. Gerber. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss. Connect with Arlene:-Follow her on Instagram @arlene_pace_green.-Visit her website at www.arlenepacegreen.com-Enjoying what you hear? Follow and leave a review HERE.