Our guest for today is Owen Reader, author of The Pot Apocalypse and founder of cannabis-focused non-traditional marketing consultancy Indelible. Owen talks to us about what drew him to the world of marketing, and how he stayed true to his devotion to brand-as-experience despite chiding teachers and the eye-rolls of his competitors, and how he translated it into the strategies he now deploys through Indelible. Our conversation with Owen covers a variety of topics and he talks with the knowledge and insight of a visionary. We hear all about how he built his first-team and learned lessons through a mixture of mentorship and mistakes, his journey with Cult leading to Indelible, and his entry into the cannabis industry.BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts   Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.