From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Michael Dorf is the founder of the Knitting Factory and City Winery, a 10-location music venue, urban winery and restaurant chain in North America. He is also one of NY's most influential concert promoters. Top 3 Value Bombs: 1. Selecting a unique location is very important for your business. 2. Communicate how you want to operate your business, and make sure everybody understands where you want to go 3. Get outside your comfort zone and do what you believe in. Check out his new book Indulge Your Senses - Michael’s Website Sponsors: HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof! Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now!