From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Paula Blankenship is a life-long entrepreneur who hit it big in her 50's with a company she started in her kitchen, Heirloom Traditions Paint. Top 3 Value Bombs: 1. In today's online world it is unnecessary to have retailers for your product. 2. As soon as you start the business make sure to learn how to be an ad guru. 3. Skip all the stuff in between; do not go the retail route and instead jump straight to success. Learn more about Heirloom Traditions and connect with Paula on social media! - Heirloom Traditions Sponsors: Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!