From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Tom Poland is a multiple best-selling author who has spent 39 years as a sales and marketing professional. He is a specialist in generating the highest quality, inbound, new client inquiries. He lives in Castaways Beach, Australia and is voluntarily married. Top 3 Vlaue Bombs: 1. Marketing is where you generate the leads, and selling is where you convert the leads. 2. The biggest obstacle is having an audience that has already experienced the offer you have from someone else - and they had a bad experience. 3. The great thing about marketing is that it puts an offer in front of someone who is already looking for that offer, and selling tries to convince them that the offer is a good proposal. The Science of being in demand. Learn more by checking out Tom's website! - Leadsology Sponsors: HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com! BELAY: Learn how to make the most of your time and maximize your results with BELAY's free offer! Download Your Personal Guide to a Productive Work Week, today! Just text FIRE to 55123!