During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Krista Mashore, a coach, speaker, and best-selling author of five books who has ranked in the top 1% of realtors. They discuss the amazing results that can come from embracing video, showing up where your audience is on a consistent basis, and positioning yourself as an authority.  Episode Highlights:  Krista Mashore has been in real estate for 19 years and was formerly a teacher. Teaching and coaching are her passion. She sold 69 houses her first year. Her best year she sold 169 homes. Now she spends 95% of her time coaching. Start embracing and adapting to technology and change. After 4-5 months of creating content consistently, realtors can establish the know, like, and trust factor. Start thinking about how to show up as the authority figure. Be willing to do what people aren't willing to do now so that later you don't have to. We can be victims of our excuses or we can be someone who takes action. One video can translate into seven or more pieces of content to use across platforms. Show up where your customer is even when it’s uncomfortable. You are also adding value to your listing presentation by demonstrating how you leverage video. If people aren't using social content correctly, it means nothing. Just get started by talking about anything community or real estate related. You might need to hire someone who teaches you how to properly distribute the video. Take old tactics and bring a 21st-century twist to them. People will know you're the authority figure when you expose yourself to the masses on a consistent basis. One idea for content creation is to share what you learned today. Instagram Stories is your own reality tv show. Document your life and sprinkle in business. You will get over your fear of video by getting out of your head. Use your platform to connect with your community. Commit to consistently producing content. The hardest and most important part of the sales cycle is lead nurture. You can convert leads more easily when you have established a relationship. Krista describes how her coaching system works. Learn more about Krista’s books and where to find them. 3 Key Points: Understand the power of leveraging video correctly.  Re-purpose video content across different social platforms to maximize reach and efficiency.  Be willing to invest in your education. Learn from others who have already done what you hope to achieve. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Krista Mashore website, Facebook, Twitter, Instagram, YouTube, LinkedIn Sell 100+ Homes a Year (book) The Fired Up Podcast Rev 3clientsin30.com (coaching challenge) F-I-R-E: Financially Independent Retire Early 3 Clients in 30 Days (book) Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group