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    Identity Loyalty Plays For Smart Marketers -- Dr. Americus Reed // GBK Collective

    Identity Loyalty Plays For Smart Marketers -- Dr. Americus Reed // GBK Collective

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Identity Loyalty Plays For Smart Marketers -- Dr. Americus Reed // GBK Collective

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    23 minutes
    Released:
    Jan 10, 2022
    Format:
    Podcast episode

    Description

    Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Google is set to deprecate third-party cookies by 2022 and privacy concerns still prevail. These changes impact not only access to data but also customer identity resolution. Today, Dr. Americus discusses identity loyalty plays for smart marketers. Show NotesConnect With:Dr. Americus Reed: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Jan 10, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.