18 min listen
Why SMBs Shouldn't Copy National Brands' Strategies -- Andrew Schulkind // Andigo New Media
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Why SMBs Shouldn't Copy National Brands' Strategies -- Andrew Schulkind // Andigo New Media
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
20 minutes
Released:
Jul 20, 2023
Format:
Podcast episode
Description
Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. In the fiercely competitive marketing landscape, small businesses often find themselves drawn to imitating the tactics of larger brands. However, as small businesses do not possess the resources big players do, blindly emulating these tactics can be counterproductive and dilute their unique identity. Today, Andrew discusses why SMBs should not copy national brands’ strategies.Connect With: Andrew Schulkind: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jul 20, 2023
Format:
Podcast episode
Titles in the series (100)
Trends In Building Celebrity Brands -- Lanie Shalek // Jobi by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency