18 min listen
How can brands embrace sustainability in meaningful and believable ways?
How can brands embrace sustainability in meaningful and believable ways?
ratings:
Length:
34 minutes
Released:
Aug 11, 2021
Format:
Podcast episode
Description
4 in 10 Americans said the pandemic has made them more likely to take an active part in environmental causes. Question is, where do brands fit in? In this episode, industry experts from Clorox, Goodyear, and Loftex share how sustainability plays a part in their businesses -- from internal processes to their products on the shelves – and offer advice on putting a long-term environmental commitment into action.
Guests:
Karen Chen, Director, Research & Insights, Clorox
Christian Thompson, Director of Insights and Category Management, Goodyear
Charles Gaenslen, CEO, Loftex
Resources:
Guidebook: Brands navigating through sustainability
Video: Rethinking Sustainability: Defining new strategies for brands
More on this episode:
Get more details about this episode at www.gfk.com/en-us/thinking-ahead
Contact the Thinking Ahead Podcast at marketing@gfk.com
Guests:
Karen Chen, Director, Research & Insights, Clorox
Christian Thompson, Director of Insights and Category Management, Goodyear
Charles Gaenslen, CEO, Loftex
Resources:
Guidebook: Brands navigating through sustainability
Video: Rethinking Sustainability: Defining new strategies for brands
More on this episode:
Get more details about this episode at www.gfk.com/en-us/thinking-ahead
Contact the Thinking Ahead Podcast at marketing@gfk.com
Released:
Aug 11, 2021
Format:
Podcast episode
Titles in the series (91)
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