23 min listen
Webinar: Establish KPIs & Measure the Value of Your Digital Shelf
Webinar: Establish KPIs & Measure the Value of Your Digital Shelf
ratings:
Length:
41 minutes
Released:
Aug 8, 2022
Format:
Podcast episode
Description
What’s the old adage? You can’t manage what you don’t measure. And defining the right KPIs to measure and optimize the business value you are driving on the digital shelf has long been a moving target. But there is now enough experience and best practices developing out there to really build a solid discipline around it. This is a podcast audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the playbook, and our special guest, Whitney Young, Director of Ecommerce at Energizer to discuss the critical KPIs of the digital shelf and why it’s imperative to measure your successes in your ecommerce strategy.
Released:
Aug 8, 2022
Format:
Podcast episode
Titles in the series (100)
Roundtable: Will Casper Ghost Us?: This week, This week, Peter and Rob do a deep dive on Casper's IPO filing and what it means for DTC. Plus, mockery of US states via their 2019 top Walmart purchases. by Unpacking the Digital Shelf