40 min listen
Roundtable: Can IDs and Blockchain Stop Counterfeiting?
Roundtable: Can IDs and Blockchain Stop Counterfeiting?
ratings:
Length:
32 minutes
Released:
Nov 8, 2019
Format:
Podcast episode
Description
Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s plans to authenticate merchandise with IDs, find out why the blockchain dress exists, and learn how one company will let you trace your sweater back to the exact sheep it came from. Featuring Rob Gonzalez, Molly Schonthal, and Justin King.
Released:
Nov 8, 2019
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf