40 min listen
Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars
Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars
ratings:
Length:
39 minutes
Released:
Dec 9, 2019
Format:
Podcast episode
Description
The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results.
Released:
Dec 9, 2019
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf