37 min listen
New Research: The Impact of PDP Quality on Retail Media ROAS, with Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Educati…
New Research: The Impact of PDP Quality on Retail Media ROAS, with Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Educati…
ratings:
Length:
51 minutes
Released:
May 20, 2024
Format:
Podcast episode
Description
Are you tired of wasted ad dollars and subpar consumer experiences? Of course you are! The DSI partnered with Stratably to interview digital leaders and found that 71% of digital leaders from 78 consumer brands say Product Detail Page (PDP) quality significantly influences their ROAS. What to do about it? This is an audio rebroadcast of a webinar focused on just that, lead by Lauren Livak Gilbert, with guest experts Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably.
Released:
May 20, 2024
Format:
Podcast episode
Titles in the series (100)
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler: New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social. by Unpacking the Digital Shelf