22 min listen
Interview: Extracting Business Value from Data, with Julie Bernard, Global CMO/Board Member in Retail, Ad Tech, and Home Services
Interview: Extracting Business Value from Data, with Julie Bernard, Global CMO/Board Member in Retail, Ad Tech, and Home Services
ratings:
Length:
49 minutes
Released:
Nov 30, 2020
Format:
Podcast episode
Description
As more and more brands go direct, it is critical that they get the most value from their new data asset. Julie Bernard has spent a career making data speak truth to power at organizations like Macy’s, IAB, and Authority Brands. Peter Crosby sat down with Julie for an in-depth conversation of lessons learned, advice on pitfalls, and the mantras of leadership that drive change.
Released:
Nov 30, 2020
Format:
Podcast episode
Titles in the series (100)
Roundtable: Fake Reviews and Lord & Taylor Gets Bagged: Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the reviews world plus Lord & Taylor getting snapped up by Le Tote. by Unpacking the Digital Shelf