Defining Marketing Metrics

FromWharton Business Daily

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Defining Marketing Metrics

FromWharton Business Daily

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Length:

35 minutes

Released:

Dec 6, 2018

Format:

Podcast episode

Description

Stephen Diorio, Director of the Forbes Marketing Accountability Institute, joins hosts David Reibstein and Suneal Bedi to discuss marketing metrics and how data can be analyzed and applied to make better marketing decisions on Measured Thoughts. See acast.com/privacy for privacy and opt-out information.

Released:

Dec 6, 2018

Format:

Podcast episode

Titles in the series (100)

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. See acast.com/privacy for privacy and opt-out information.

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Defining Marketing Metrics

Defining Marketing Metrics

Description

Titles in the series (100)

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