Steven Wiideman discusses Search Engine Optimization and digital marketing. Most people may be familiar with the term SEO, but how do you really make it work for you? What are some of the advantages and opportunities that we should be capturing? And what should business owners do to leverage digital marketing today? Steve is president of Wiideman Consulting Group and an expert in search engine optimization and digital marketing. He’s worked with big brands that we know, like Applebees, IHOP, Sketchers, Disney and many more...and specializes in helping multi-location brands rank better and generate more business from search engines. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?