Lloyed Lobo discusses his book “From Grassroots to Greatness” and ways to build iconic brands with community-led growth. Lloyed is the co-founder of Boast.Al where he leveraged the community-led growth model to bootstrap the company to eight-figure revenue. He is also co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. You’ve seen him in places like Fox Business, Techcrunch and Forbes. Host, Kevin Craine Do you want to be a guest? Visit Everyday-MBA.com/guest