There are few words that strike fear into the hearts of digital professionals quite like the term SEO. It stands for “search engine optimization,” and it’s the secret that stands between you and website traffic. In this episode, Kim sits down with SEO expert Steve Wiideman. He's worked with tons of brands — think Applebee's, IHOP and Skechers. He knows how to launch a brand online, and he's got the insider secrets to help you transform your website into a traffic magnet. Learn more about your ad choices. Visit megaphone.fm/adchoices