This is the second episode in our Sales and Marketing Series.Steve Wiideman is a scientist, the author of a college textbook called SEO Strategy & Skills, an adjunct professor at UCSD and CSUF, and a practitioner of search optimization; working with companies like Disney, Honda, Skechers, Applebee's, IHOP and many more. The bottom line is if you want to learn about SEO, Steve is THE guy to talk to.When we were putting together this Sales and Marketing series, digital marketing and SEO was at the top of the list, and admittedly it was initially for selfish reasons. It’s an area that I’ve struggled with, especially when building my own company, but I’ve also been in countless executive meetings and have seen very smart people get lost in a maze of metrics, money and goals. It really seems like it can be a difficult maze to navigate.That’s exactly what we’re trying to solve for on this episode. Steve breaks down so many important elements and tactics from website building and target audiences to understanding paid vs. organic search. This episode is heavy on strategy and action. On several occasions throughout our conversation he takes difficult to understand concepts and makes them not just easy to understand, but shares what to do and how to do it.He even has an offer at the end of the episode for listeners to get free access to his SEO Strategies course.About SteveWriter, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.LinksInstagram: https://www.instagram.com/wiideman/Instagram: https://www.instagram.com/seosteve/Twitter: https://twitter.com/seosteveTwitter: https://twitter.com/wiidemanLinkedIn: https://www.linkedin.com/in/seoexpert/Website URL: https://www.wiideman.com/OfferBusiness of Business Podcast Offer: https://courses.wiideman.com/CODE: SEOSTEVE (complimentary access)—This episode is brought to you by Breezeway. The best-in-class operations software platform for the accommodations industry. Visit breezeway.io/provenprinciples to learn more.