In this episode, Steve Fretzin and Kerri Coby White discuss:How KerriJames was created and how they assist law firm growth.The compounding power of data.The harsh realities attorneys should accept and address.The four fundamentals for law firm growth. Key Takeaways:If you have the right systems in place, your systems will put out the right outputs, and you can focus your time and energy on the relationships.Every bit of data you collect can be transformative if you apply the right context to it and analyze it.You need to know your marketing numbers. You need to know the ROI of each employee. You need to know your numbers.Build your systems - once they are built and integrated they can address the harsh realities, create the change, and push your law firm growth to greater heights. "When we got serious with our marketing clients about building systems, we got this incredible, unexpected gift. And that was the data - the data that spilled out and provided such unbelievable insight." —  Kerri Coby White Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Michael Hyatt Freedom Compass - https://freetofocus.com/Atomic Habits by James Clear - https://jamesclear.com/atomic-habitsSmall Law Firm KPIs: How to Measure Your Way to Greater Profits by Mary Juetten https://www.amazon.com/Small-Firm-Measure-Greater-Profits/dp/0314876014Hidden Brain Podcast - https://www.npr.org/series/423302056/hidden-brain About Kerri Coby White: Kerri Coby White has been serving the legal industry in growth and business development for more than a decade, merging her consulting firm with that of James Brooks and forming KerriJames, LLC in 2019. As CEO of KerriJames, Kerri speaks on the value of data and technology in achieving next-level growth. It is her personal belief that strategy-driven systems can provide firms with the intelligence that enables them to compete amidst a host of challenges and do the important work of seeking justice, supporting clients, and growing organizations that serve their communities.  Connect with Kerri Coby White:  Website: https://www.kerrijames.co/The Law Firm Growth Machine Book: https://www.kerrijames.co/book/LinkedIn: https://www.linkedin.com/in/kerricobywhite/LinkedIn: https://www.linkedin.com/company/kerrijamesllc/Twitter: https://twitter.com/kerricobywhiteFacebook: https://www.facebook.com/kerricobywhiteFacebook: https://www.facebook.com/KerriJamesConsultingInstagram: https://www.instagram.com/kerricobywhite/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.