35 min listen
Integrate Your Retail Media and In-store Campaigns for Better Results, with Paul Brenner, SVP, Retail Media and Partnerships at Vibenomics and Nate Pi…
Integrate Your Retail Media and In-store Campaigns for Better Results, with Paul Brenner, SVP, Retail Media and Partnerships at Vibenomics and Nate Pi…
ratings:
Length:
42 minutes
Released:
Dec 4, 2023
Format:
Podcast episode
Description
How would you like your retail media or in-store shopper marketing campaigns to result in 40% better spending per household and 50% increased share of category? Results like that, it turns out, can happen when you make both those strategies come together into an integrated shopping experience for the consumer. Paul Brenner, SVP, Retail Media and Partnerships at Vibenomics and Nate Pinkston, Head of Growth at Microsoft Retail Media stopped by the podcast to bring to life the strategy, execution, and measurements of truly integrated, agile, measurable in-store and retail media campaigns.
Released:
Dec 4, 2023
Format:
Podcast episode
Titles in the series (100)
First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’: For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies to show up and stand out on the digital shelf. by Unpacking the Digital Shelf