40 min listen
Data on the Future Shopper, with Naji El-Arifi, Head Of Innovation & Hugh Fletcher, Global Marketing Director and Thought Leadership Lead at Wunderman…
Data on the Future Shopper, with Naji El-Arifi, Head Of Innovation & Hugh Fletcher, Global Marketing Director and Thought Leadership Lead at Wunderman…
ratings:
Length:
34 minutes
Released:
Oct 16, 2023
Format:
Podcast episode
Description
No matter how much we’d like them to stand still for just one freaking minute, consumers keep changing. And its really crucial for you to keep up with their moves, or better yet, anticipate them, in order to drive innovation on the digital shelf in the right direction. That’s why the smart folks from Wunderman Thompson Commerce & Technology have put out their 7th Annual Future Shopper report, and their Head of Innovation, Naji El-Arifi, and Hugh Fletcher, their Global Marketing Director and Thought Leadership Lead, joined the podcast to give us the highlights of where shoppers are headed. I must warn you, Space Commerce comes up.
Released:
Oct 16, 2023
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf