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    Unpacking the Digital Shelf

    Unpacking the Digital Shelf

    Unpacking the Digital Shelf

    ratings:
    Length:
    255 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 255 episodes

    Title

    New Research: The Impact of PDP Quality on Retail Media ROAS, with Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably

    Are you tired of wasted ad dollars and subpar consumer experiences? Of course you are! ...

    50 minutes
    		May 20, 2024

    Sustainability is Shifting from Promise to Progress, with Keith Anderson, Founder & Principal Analyst at Decarbonize.co

    As we shift from stopping climate change to Mitigation and adaptation, retailers and br...

    41 minutes
    		May 13, 2024

    A Model for Global Analytics Transformation and Harmonization, with Celia Van Wickel, Director Omnichannel Digital Commerce Analytics at Mars

    For a company that has been around since 1911, Mars has a reputation as one of the most...

    31 minutes
    		May 06, 2024

    Loyalty is Now Everyone’s Job, with Andrea Leigh, Founder & CEO, Allume Group

    Every quarter, the ecommerce education consultancy Allume Group consolidates the output...

    38 minutes
    		Apr 29, 2024

    Insights from Ecommerce in Asia, with Rebecca Xing, CEO at Trustana

    Ecommerce in Asia is such a vibrant mix of unbelievable scale, rapid innovation, and di...

    38 minutes
    		Apr 22, 2024

    Those Silos Ain’t Gonna Bust Themselves, with Diana Macia, Director of Global Omni-Commerce Capabilities at Kellanova

    Our 250th Episode, LIVE from the 2024 Digital Shelf Summit!

    24 minutes
    		Apr 15, 2024

    The Scoop from CAGNY, with Russ Dieringer, Founder and CEO of Stratably

    The annual CAGNY event in New York, is a rich opportunity to get the pulse of CPG CEOs ...

    33 minutes
    		Apr 08, 2024

    How to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death Mountain Water

    Standing out in a crowded beverage market takes creativity, endless energy, and, at lea...

    28 minutes
    		Apr 01, 2024

    Best-in-Class Data Governance Takes a Community, with Lindsay Savage, Sr. Director, Business Platforms & Data Governance at Georgia-Pacific

    Accurate, complete, reliable data is the enabler of all business operations, and partic...

    40 minutes
    		Mar 25, 2024

    How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era

    There’s a distinct sense that we are at the precipice of another era-defining change in...

    38 minutes
    		Mar 18, 2024