40 min listen
Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI
Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI
ratings:
Length:
38 minutes
Released:
Nov 21, 2019
Format:
Podcast episode
Description
Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success.
Released:
Nov 21, 2019
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf