40 min listen
Roundtable: Tectonic Shifts or Snap Back?
Roundtable: Tectonic Shifts or Snap Back?
ratings:
Length:
29 minutes
Released:
Mar 23, 2020
Format:
Podcast episode
Description
There are some dramatic shifts happening right now in commerce. Are they likely permanent, or will they snap back? Peter and Rob highlight the major shifts and how digital pros can respond.
Released:
Mar 23, 2020
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf