35 min listen
Wringing Performance out of Amazon Marketing Cloud, with Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia
Wringing Performance out of Amazon Marketing Cloud, with Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia
ratings:
Length:
34 minutes
Released:
Nov 6, 2023
Format:
Podcast episode
Description
With market share and profitability becoming ever more important in this economic era, using data to get more revenue juice out of every marketing squeeze is on the top of everyone’s list. Today’s guest thinks that a good amount of that juice can come from a savvy use of Amazon Marketing Cloud. Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia, joined the podcast to walk us through the data that will drive the business metrics you want from your Amazon marketing campaigns. Trigger Warning: Incremental ROAS may be discussed.
Released:
Nov 6, 2023
Format:
Podcast episode
Titles in the series (100)
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