56 min listen
Moving up the funnel with Amazon DSP
Moving up the funnel with Amazon DSP
ratings:
Length:
55 minutes
Released:
Jul 23, 2020
Format:
Podcast episode
Description
Amazon DSP's unparalleled access to first party shopping data presents myriad opportunities to advertisers. In this talk, you'll hear from two media leaders in programmatic display and ecommerce: Price Glomski, EVP of Digital Commerce at PMG and Lisa Senensky DSP Lead at Perpetua on how they build full funnel media plans for their clients. Learn from best practices and tactics that PMG and Perpetua have developed in working with global brands like Chaps, Crocs, and Cole Haan. Topics that will be covered: Audience shifting customers along the advertising funnel Why non-endemic brands should be activating media on Amazon DSP Metrics that matter beyond ROAS Wishlists and predictions on how Amazon DSP will evolve
Released:
Jul 23, 2020
Format:
Podcast episode
Titles in the series (25)
Amazon strategy for DTC brands: DTC brands in certain CPG categories are flocking to Amazon, and with the right strategy, the opportunity for growth is abundant. Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the Amazon and... by Growth Sessions: eCommerce Advertising