Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled brands, DTC has traditionally been off limits and Amazon has acted as a proxy. Find all our content at http://cpgguys.comQuestions answered:DTC keeps coming back in the CPG industry as an essential need for manufacturers. Can you bust this myth or is it a reality?How have brands been developing a D2C strategy and in what way has Amazon’s store front played into the strategy for both small and large brands?What has been the impact on these Amazon-based D2C strategies for brands during the current pandemic? In your estimate, is the impact largely good or bad for brands?What are the top 3 things brands should do to avoid the Amazon dilemma for their “non-essential” brand?How should brands be hedging their bets in D2C?Can brands build a D2C strategy “on the cheap” and what does it look like?How do you prioritize the needs of a brand’s DTC website versus all other eretail opportunities?What are the winning elements of a DTC website? What do you see as critical technologies for the next 3-5 years? Why would a consumer go to a single brand DTC website instead of going to a multi-brand, multi-category retail website?How are consumers reacting to the Amazon Essential Items policy. Do you think brand trust will be damaged or is the issue ultimately owned by Amazon? CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.