Ever thought about Milking your media? That’s how Sri and Peter's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways :1. Career paths are no longer linear2. She’s worked with Randi Zuckerberg3. Strong supporter of #femaleempowerment4. #paidsocial is the future of adsvertising5. Creating a #brandvoice consistently is not easy6. #socialmedia is likely how your brand interacts and is found by #consumers7. #facebookads do work8. Website #userexperienceux is a huge driver or conversion CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.