Wondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this without disturbing the equilibrium of channel management you have created over decades for your brand? Pharmapacks is here for you. We talked to the chief strategy officer Aisha Khan on what makes them the # 1 3P seller on Amazon. Find answers to this, and much more in this video :Her personal career evolution from procurement to DTC to PharmapacksWhy did you choose e-commerce and how did you make the transition? What is the business of Pharmapacks and why are 3P’s a must have for brands ?What is the Pharmapacks advantage vs 100’s of other 3P’s?Describe a day in the life of Aisha at Pharmapacks as a strategy leader?How does one approach innovation these days? Once you determine e-commerce is 1P or 3P the way to go and why?How does Pharmapacks focus on growing a SKU? What are the levers? How do you keep a ASIN profitable? Are there any recommended must haves?What do you expect from brands when you bring them on? Do you bring them on or acquire SKU’s through distributors? What are advantages or disadvantages of either?How does one earn a prime badge and how do you keep it intact? What are it’s advantages?Any bold predictions for the industry? What is next for Pharmapacks? Peter and Sri do not forecast the future, we would like to see the industry continue evolving and delivery quality products at value to the consumerSHOW LESS CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.