Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart II - Amazon's Role in Omnichannel TransformationQuestions answered: Is Amazon an omnichannel retailer in reality?Is eCommerce home delivery its strength and why enter omnichannel?What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed?How has Amazon virtually forced retail transformation?What is the role of digital media in this journey - is that transforming too with omnichannel behavior? Is Amazon the real reason why?How has the supply chain ecosystem changed for manufacturers as a result?How has the supply chain ecosystem changed for retailers as a result?Will innovation launches transform? How about consumer value or targeting? CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.