Franz Jordan is the General Manager and Vice President of Perpetua, a SaaS platform that helps brands, media agencies, and Amazon sellers improve ad performance through AI-powered automation. He has nearly 10 years of experience as an entrepreneur in the Amazon, eCommerce, and market intelligence spaces. Before Perpetua, Franz was the Co-founder and CEO of Sellics, the premier provider of AI-powered B2B SaaS solutions that Perpetua acquired. In this episode… Advertising is becoming increasingly complex as platforms seek to drive revenue by increasing ad volume and value. With so many factors influencing ROAS and sales, how can you leverage the precise data and strategies to outperform competitors and maintain relevance? Market intelligence expert Franz Jordan urges brands to analyze long-term, holistic performance data on multiple advertising formats, including DSP and Amazon Marketing Cloud (AMC). This data should encompass acquisition costs and customer lifetime value. Yet brand-specific data and goals aren’t sufficient enough to optimize ad performance, so Franz recommends leveraging market-aware and competitive intelligence by evaluating pricing, top-selling ASINS, product reviews, and keyword rankings.  Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Franz Jordan, General Manager and VP of Perpetua, to talk about competitive and market-aware advertising strategies. Franz also shares how brands should consider the evolving ad landscape, how to leverage AMC, and cutting-edge strategies to differentiate yourself from competitors.