53 min listen
Amazon strategy for DTC brands
Amazon strategy for DTC brands
ratings:
Length:
56 minutes
Released:
Jun 25, 2020
Format:
Podcast episode
Description
DTC brands in certain CPG categories are flocking to Amazon, and with the right strategy, the opportunity for growth is abundant. Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the Amazon and eCommerce industry. In this first chat, you'll hear how Chris Moe and Jon Willbanks, Co-founders of Cartograph, have taken brands like Justins, Lily's Chocolates and Country Archer to millions in sales in a matter of months. Join us to learn from their playbook and expertise. Topics the panel will cover: Winning formula for DTC growth on Amazon How to create a full funnel advertising strategy and build a brand on amazon How to think about cannibalization and why DTC brands in food, health and beauty need to be on Amazon Ways to strategically think about product packaging to optimize for profits
Released:
Jun 25, 2020
Format:
Podcast episode
Titles in the series (25)
Transforming Amazon into a profitable channel: Any brand can be profitable on Amazon. by Growth Sessions: eCommerce Advertising