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Amazon strategy for DTC brands

Amazon strategy for DTC brands

FromGrowth Sessions: eCommerce Advertising


Amazon strategy for DTC brands

FromGrowth Sessions: eCommerce Advertising

ratings:
Length:
56 minutes
Released:
Jun 25, 2020
Format:
Podcast episode

Description

DTC brands in certain CPG categories are flocking to Amazon, and with the right strategy, the opportunity for growth is abundant. Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the Amazon and eCommerce industry. In this first chat, you'll hear how Chris Moe and Jon Willbanks, Co-founders of Cartograph, have taken brands like Justins, Lily's Chocolates and Country Archer to millions in sales in a matter of months. Join us to learn from their playbook and expertise. Topics the panel will cover: Winning formula for DTC growth on Amazon How to create a full funnel advertising strategy and build a brand on amazon How to think about cannibalization and why DTC brands in food, health and beauty need to be on Amazon Ways to strategically think about product packaging to optimize for profits
Released:
Jun 25, 2020
Format:
Podcast episode

Titles in the series (25)

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.