35 min listen
Is Amazon today Pay-to-Play and the Impact on Your Strategy, with Kiri Masters, Head of Retail Strategy, Acadia
Is Amazon today Pay-to-Play and the Impact on Your Strategy, with Kiri Masters, Head of Retail Strategy, Acadia
ratings:
Length:
27 minutes
Released:
Jan 30, 2023
Format:
Podcast episode
Description
With Amazon’s ad revenue now reaching around 10 BILLION a quarter, the discovery, research, and shopping experience on page 1 of search results has been dramatically transformed. But how? Does anyone know, and know what you should do about it? Turns out, yes. Acadia, the digital agency for challenger brands teamed up on a study with Analytic Index on a report called “In it to Win it: How Amazon is pay-to-play for brands, why that matters, and what to do to win”. How could we NOT get Kiri Masters, Head of Retail Strategy at Acadia, on the podcast to talk about it?
Released:
Jan 30, 2023
Format:
Podcast episode
Titles in the series (100)
First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’: For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies to show up and stand out on the digital shelf. by Unpacking the Digital Shelf